Sourced Content Makes Your Posts More Credible

 

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All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark conversations around our clients’ businesses. When we produce blog posts, we build on others’ successes and – ideally – we credit them with their brilliance, invite them to the discussion, and benefit when they share our thoughts, too.

Follow these Guidelines

STEP 1: Read.

Read widely and passionately. Make it part of your job. Ask others what they read, and then read that. Keep a running list of information sources: blogs, podcasts, conferences, books, and forums. Educate yourself about your industry so that you know what others are saying, the key issues, and big questions.

STEP 2: Give credit when you share others’ ideas.

If you take an idea, give credit. You might think this doesn’t need to be said, but you’d be surprised. The rehashing of existing content for low-quality “content farms” was such a major problem that Google has created algorithm updates just to deter it.

How do you give proper credit? If the words were originally spoken by someone else, put them in quotes. If you cite research or statistics, reveal who did the original work. Link directly to the original study. If someone thought of it first, acknowledge it.

STEP 3: Link when you give credit

Search engine marketing professionals have often disagreed about outbound linking strategies. Some have discouraged outbound linking at all because they don’t want to help drive web traffic to others’ sites. I disagree. As this classic Moz Whiteboard Friday explains, outbound linking to others’ sites is beneficial, with certain caveats:

  • Be strategic: Link only to reputable sources you respect
  • Choose your anchor text wisely
  • Make the new page open in a separate browser window
  • Consider the user’s experience

STEP 4: Let your sources know you’re linking to them.

If the people you’re linking to are paying attention to their analytics, they’ll see your link to their site. Don’t count on them to discover the referral on their own. Make it a practice to email the people you cite, or to connect on social media. Let them know that you thought their information was valuable and that you shared it on your website.

Ideally, they’ll be excited you thought of them. They might want to link to your content, or at least share your blog post on social media. You’ll get more eyes on your post, and you’ll help build community and dialogue around the things you’re saying.

STEP 5: Take it a step further.

When you’re thinking in terms of linking to others and communicating with them, the natural next step is to start thinking of others before you begin writing. Could a source for a blog post be an original interview with someone you respect? Or something offline that you heard – something that someone couldn’t find with just a Google search? How can you amplify the conversations you’re having offline by making them part of your online content strategy? That’s where the real value of blogging exists.

One final note

The things I’m talking about depend on real, human connections and can’t be faked. But that’s the reality of the content that’s getting to the top of the search engine results page in 2017. Google’s algorithms reward real content over content created to rank, and linking schemes that worked ten years ago will get you in trouble today. In other words, sourcing blogs to make them better really is worth the time and effort it takes.
Read more at http://www.business2community.com/content-marketing/5-steps-sourcing-content-makes-posts-better-01813948#5aBv4pHGtBoRMoqu.99

Thousands Of Israelis Take To The Streets Calling For Palestinian Genocide:”Ignore Courts, Just Kill Palestinians all!

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Massive rallies and Facebook campaigns calling for Palestinian genocide are ignored by Western mainstream media and Facebook despite concerns and collaborations aimed at stopping “calls to violence”.Since last October, the Israeli government has accused Palestinians and their allies of “inciting violence” against Israelis, despite the fact that only 34 Israelis have died in that time frame compared to 230 Palestinians. The uptick in violence has been attributed to an internationally condemned Israeli encroachment of Palestinian lands in the contested West Bank.

Israeli government concern over recent violence has led them to arrest Palestinians for social media content that could potentially lead to crimes. So far, 145 Palestinians have been arrested this year for “pre-crime” via social media “incitement.” This practice eventually led to a collaboration between Facebook and the Israeli government, whose joint effort to curb social media “incitement” has led to the banning of several Facebook accounts of Palestinian journalists and news agencies.

However, social media, as well as mainstream Western media, have failed to condemn Israeli “incitement” against Palestinians, a practice that is surprisingly common considering the little to no attention it receives. Often these anti-Palestinian posts, pictures, and rallies are rife with calls for genocide, with cries of “Death to the whole Arab nation” and “Kill them all” surprisingly common.

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Even the Times of Israel ran an op-ed article about “When Genocide is Permissible” in reference to Israel’s treatment of Palestinians. Though the post was eventually taken down, it points to an all-too-common and dangerous mentality that social media, the Israeli government, and Western media “conveniently” ignore.

An Israeli news agency even put the then-suspected preferential treatment to the test and found that Facebook and the Israeli authorities treated calls for revenge from Palestinians and Israelis very differently.

Even massive rallies calling for Palestinian genocide have been ignored entirely by social media and the corporate press. Earlier this year in April, a massive anti-Palestinian rally took place in Tel Aviv where thousands called for the death of all Arabs. The rally was organized to support an Israeli soldier who killed an already-wounded Palestinian by shooting him execution-style in the head.

The soldier, Elor Azaria, was charged with manslaughter for the killing, which occurred deep within Palestinian sovereign territory in the city of Hebron. Hebron contains an illegal Jewish settlement, but despite its illegality is protected by Israeli Defense Forces (IDF) all the same. This has led to frequent clashes between Israelis and Palestinians in the area.

The Tel-Aviv rally was attended by an estimated 2,000 people and several Israeli pop icons entertained attendees including singer Maor Edri, Moshik Afia, and Amos Elgali, along with rapper Subliminal. Chants of “Elor [the soldier] is a hero” and calls to release the soldier were common. One woman was photographed holding a sign reading “Kill them all.”

A Jewish reporter at the scene remarked that it seemed “more like a celebration of murder than anything.” Despite the obvious animosity and incitement made evident at the rally, it isn’t difficult to imagine what the response would have been if this has been a pro-Palestinian rally calling for the deaths of Jews. The stark divide between what is permissible for Palestinians and what is permissible for Israelis should concern us all as the widespread bias of social media, the press, and many governments threaten to blind us from the realities of the Israeli-Palestinian conflict.

Israel: Gobbling up more Syrian land with Trump’s approval.

Israel argues that there is no Syria to ‘negotiate with’ — which means the occupation of the Golan is now ‘legitimate’ Israel: Gobbling up more Syrian land Israel’s deputy minister for diplomacy Michael Oren has announced that ‘there is no Syria to negotiate with’, which means that Israel’s illegal occupation of the Golan should be […]

via Israel Makes It Official: The Destruction of Syria Will Legitimise Israeli Land Grabs — Friends of Syria

 

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Story image for golan heights from Jerusalem Post Israel News

IDF strikes targets in Syria after projectile lands in Israel’s Golan

Jerusalem Post Israel NewsApr 22, 2017
The army struck positions in Syria over the weekend after projectiles struck the Golan Heights, apparently errant fire from fighting in Syria.
Israeli Air Force attacks Syrian government positions in the Golan
AMN Al-Masdar News (registration)Apr 23, 2017

Why isn’t the US Media showing how Trump is a War Criminal ?

by Vanessa Beeley Man from Kafarya and Foua,crying in Jebrin centre, Aleppo, after the suspected suicide bombing massacre of 200 civilians, including 116 children, 15th April 2017 in Rashideen. (Photo: Vanessa Beeley) 21st Century Wire says… On April 15th 2017, the people of Kafarya and Foua were attacked, their children mown down deliberately, by a […]

via RASHIDEEN MASSACRE: Children Lured to their Slaughter by NATO State Terrorists — Friends of Syria

NOTHING SAYS I’M GUILTY LIKE TRUMP, UK & FRANCE ALL REFUSING TO SEND REAL FORENSIC SCIENTISTS TO SITE OF THEIR ALLEGED CHEMICAL ATTACK IN SYRIA
Apr 21 at 7:18am
ALSO:
  NOTHING SAYS I’M GUILTY LIKE TRUMP, UK & FRANCE ALL REFUSING TO SEND REAL FORENSIC SCIENTISTS TO SITE OF THEIR ALLEGED CHEMICAL ATTACK IN SYRIA  …

Nothing says I’m Guilty like Trump, UK & France all refusing to send real forensic scientists to site of their alleged chemical attack in Syria

BY: Alex Christoforou

More reasons to believe that the Idlib chemical weapons attack was indeed a false flag, for which the US, UK, France (and many western powers) are trying to cover up.

Sputnik News reports

The Organisation For The Prohibition Of Chemical Weapons has rejected Russia and Iran’s proposal for a new team to probe the suspected chemical attack earlier this month in Syria. Moscow’s pushing for a wider investigation, because it believes the OPCW cannot properly confirm anything until it’s actually visited the site.

The blocking of the Russian proposal at the Organisation for the Prohibition of Chemical Weapons (OPCW) on investigating the alleged chemical weapon use in Syria’s Idlib province aims to direct attention to the idea of regime change in Syria, Russian Foreign Minister Sergey Lavrov said.

The OPCW is not willing to properly probe the alleged chemical attack in Idlib. This is very odd.

What does a proper investigation entail?

How about the OPCW actually visit the site of the alleged attack, instead of rely on samples sent by White Helmets, or Al Qaeda, or anyone else for that matter.

How was the OPCW able to analyze the samples so quickly? Usually such lab work requires weeks, not hours.

What were the documented procedures for collecting the samples, and sending the samples? No documentation as to the collection process has been provided.

This is all very sloppy forensics, and it appears that western powers are working hard to keep this as sloppy as possible so as to avid a professional investigation which will, in my opinion, most certainly debunk the “Assad did it” narrative.

“Sarin or a ‘sarin-like’ substance” is repeated by UK diplomats in the video above. How can a verdict be attributed when officials are not even certain of the chemical allegedly used? Once again we see clever word play from the “Assad must go” coalition.

Here is what Russian FM Lavrov had to say about the OPCW at a joint meeting with Chinese Foreign Minister Wang Yi.

“Yesterday, our joint proposal that OPCW experts visit the sites of the suspected chemical weapon use incident in Syria was blocked by western delegations without coherent explanations. This showed the complete incompetence of the positions of our western colleagues who basically prohibit the OPCW from sending their experts to the site of the incident, to the air base from where aircraft loaded with chemical weapons allegedly flew out.”

Lavrov noted that the UK and France have been curiously silent towards Russia’s requests for detailed information on the alleged chemical weapon probes taken in Syria.

“I think we are very close to this organization [OPCW] being discredited.”

“False information on the use of chemical weapons by the Syrian government is being used to move away from the implementation of resolution 2254 which stipulates a political settlement with the participation of all the Syrian parties and to switch to the long-cherished idea of regime change.”

Not on our Dime…Johnson hints parliament votes against Syria invasion

‘Hard to say no’: Johnson hints parliament vote against Syria invasion may be ignored at US request ‘Hard to say no’: Johnson hints parliament vote against Syria invasion may be ignored at US request Published time: 19 Apr, 2017 01:32Edited time: 19 Apr, 2017 07:12 British Foreign Secretary Boris Johnson. © Alkis Konstantinidis / Reuters AddThis […]

via Boris “the clown” Johnson says an USA request to illegally bomb Syria would override Parliament’s wishes — Uprootedpalestinians’s Blog

Syrian Govt Safe Evacuation of Al Nusra From Al-Waer, Homs (Days After Terrorists Massacre Over 100 Civilian Evacuees of Foua and Kafraya) — In Gaza

British independent journalist Vanessa Beeley was on April 18 with an international delegation in al-Waer, Homs, during the 5th evacuation of terrorists of al-Nusra and other militants occupying the area for years. In March 2017, Syrian journalist Mohamed Ali reported from al-Waer, during one of the earlier evacuations, noting that the evacuation was […]

via Syrian Govt Safe Evacuation of Al Nusra From Al-Waer, Homs (Days After Terrorists Massacre Over 100 Civilian Evacuees of Foua and Kafraya) — In Gaza