How it happened: The takedown of the original website


Our readers are no doubt wondering what happened to our old site Why it was so suddenly shut down, and why we have had to relocate.

In brief, the site was shut down on April 15 by Doug Salzmann, one of the five Admins. Salzmann was not the owner of OffGuardian, nor anyone’s employer there. The site had been created equally by all five of the Admins, and we had all invested time and effort – and in some cases money – into its construction and content. The only thing unique about Salzmann was that he had purchased the domain name – for communal use. In fact, he was at the time these events unfolded, supposed to be in the throes of transferring the domain to a shared status. His sudden assumption of “authority” as described below was therefore baseless and extraordinary. His motives in using that spurious “authority”…

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Sourced Content Makes Your Posts More Credible



All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark conversations around our clients’ businesses. When we produce blog posts, we build on others’ successes and – ideally – we credit them with their brilliance, invite them to the discussion, and benefit when they share our thoughts, too.

Follow these Guidelines

STEP 1: Read.

Read widely and passionately. Make it part of your job. Ask others what they read, and then read that. Keep a running list of information sources: blogs, podcasts, conferences, books, and forums. Educate yourself about your industry so that you know what others are saying, the key issues, and big questions.

STEP 2: Give credit when you share others’ ideas.

If you take an idea, give credit. You might think this doesn’t need to be said, but you’d be surprised. The rehashing of existing content for low-quality “content farms” was such a major problem that Google has created algorithm updates just to deter it.

How do you give proper credit? If the words were originally spoken by someone else, put them in quotes. If you cite research or statistics, reveal who did the original work. Link directly to the original study. If someone thought of it first, acknowledge it.

STEP 3: Link when you give credit

Search engine marketing professionals have often disagreed about outbound linking strategies. Some have discouraged outbound linking at all because they don’t want to help drive web traffic to others’ sites. I disagree. As this classic Moz Whiteboard Friday explains, outbound linking to others’ sites is beneficial, with certain caveats:

  • Be strategic: Link only to reputable sources you respect
  • Choose your anchor text wisely
  • Make the new page open in a separate browser window
  • Consider the user’s experience

STEP 4: Let your sources know you’re linking to them.

If the people you’re linking to are paying attention to their analytics, they’ll see your link to their site. Don’t count on them to discover the referral on their own. Make it a practice to email the people you cite, or to connect on social media. Let them know that you thought their information was valuable and that you shared it on your website.

Ideally, they’ll be excited you thought of them. They might want to link to your content, or at least share your blog post on social media. You’ll get more eyes on your post, and you’ll help build community and dialogue around the things you’re saying.

STEP 5: Take it a step further.

When you’re thinking in terms of linking to others and communicating with them, the natural next step is to start thinking of others before you begin writing. Could a source for a blog post be an original interview with someone you respect? Or something offline that you heard – something that someone couldn’t find with just a Google search? How can you amplify the conversations you’re having offline by making them part of your online content strategy? That’s where the real value of blogging exists.

One final note

The things I’m talking about depend on real, human connections and can’t be faked. But that’s the reality of the content that’s getting to the top of the search engine results page in 2017. Google’s algorithms reward real content over content created to rank, and linking schemes that worked ten years ago will get you in trouble today. In other words, sourcing blogs to make them better really is worth the time and effort it takes.

E-evil woman, You destroyed the virtues the lord gave you…


You made a fool of me, but them broken dreams have got to end. Hey woman, you got the blues, cos you aint got no one else to use. There’s an open road that leads nowhere, so just make some miles Between here and there. There’s a hole in my head where the rain comes in, You took my body and played to win, Ha ha woman it’s a crying shame, But you aint got nobody else to blame.

[Chorus:] E-evil woman, e-evil woman, e-evil woman, evil woman

Rolled in from another town, Hit some gold too hot to settle down, But a fool and his money soon go separate ways, And you found a fool lyin in a daze, Ha ha woman what you gonna do, You destroyed all the virtues that the lord gave you, It’s so good that you’re feeling pain, But you better get your face on board the very next train.

[Chorus: Repeat] Evil woman how you done me wrong, But now you’re tryin to wail a different song, Ha ha funny how you broke me up, you made the wine now you Drink the cup, I came runnin every time you cried, Thought I saw love smilin in your eyes, Ha ha very nice to know, that you aint got no place left to go.