Sourced Content Makes Your Posts More Credible

 

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All great ideas are made better when they are supported by other great ideas. This is especially true in inbound marketing, where we aim to spark conversations around our clients’ businesses. When we produce blog posts, we build on others’ successes and – ideally – we credit them with their brilliance, invite them to the discussion, and benefit when they share our thoughts, too.

Follow these Guidelines

STEP 1: Read.

Read widely and passionately. Make it part of your job. Ask others what they read, and then read that. Keep a running list of information sources: blogs, podcasts, conferences, books, and forums. Educate yourself about your industry so that you know what others are saying, the key issues, and big questions.

STEP 2: Give credit when you share others’ ideas.

If you take an idea, give credit. You might think this doesn’t need to be said, but you’d be surprised. The rehashing of existing content for low-quality “content farms” was such a major problem that Google has created algorithm updates just to deter it.

How do you give proper credit? If the words were originally spoken by someone else, put them in quotes. If you cite research or statistics, reveal who did the original work. Link directly to the original study. If someone thought of it first, acknowledge it.

STEP 3: Link when you give credit

Search engine marketing professionals have often disagreed about outbound linking strategies. Some have discouraged outbound linking at all because they don’t want to help drive web traffic to others’ sites. I disagree. As this classic Moz Whiteboard Friday explains, outbound linking to others’ sites is beneficial, with certain caveats:

  • Be strategic: Link only to reputable sources you respect
  • Choose your anchor text wisely
  • Make the new page open in a separate browser window
  • Consider the user’s experience

STEP 4: Let your sources know you’re linking to them.

If the people you’re linking to are paying attention to their analytics, they’ll see your link to their site. Don’t count on them to discover the referral on their own. Make it a practice to email the people you cite, or to connect on social media. Let them know that you thought their information was valuable and that you shared it on your website.

Ideally, they’ll be excited you thought of them. They might want to link to your content, or at least share your blog post on social media. You’ll get more eyes on your post, and you’ll help build community and dialogue around the things you’re saying.

STEP 5: Take it a step further.

When you’re thinking in terms of linking to others and communicating with them, the natural next step is to start thinking of others before you begin writing. Could a source for a blog post be an original interview with someone you respect? Or something offline that you heard – something that someone couldn’t find with just a Google search? How can you amplify the conversations you’re having offline by making them part of your online content strategy? That’s where the real value of blogging exists.

One final note

The things I’m talking about depend on real, human connections and can’t be faked. But that’s the reality of the content that’s getting to the top of the search engine results page in 2017. Google’s algorithms reward real content over content created to rank, and linking schemes that worked ten years ago will get you in trouble today. In other words, sourcing blogs to make them better really is worth the time and effort it takes.
Read more at http://www.business2community.com/content-marketing/5-steps-sourcing-content-makes-posts-better-01813948#5aBv4pHGtBoRMoqu.99

Deep State Plans to Nuke Russia & China to Deter BRICS-led Multipolarity — Covert Geopolitics

We’ve already seen how desperate the Western oligarchs are today, from their actions and rhetorics. This is fundamentally due to the failure of their attempts at starting a war somewhere far from their golf courses, and the breakneck successes of the Eastern Alliance in laying down the hardware, i.e. economic infrastructures, for a multipolar world […]

via Deep State Plans to Nuke Russia & China to Deter BRICS-led Multipolarity — Covert Geopolitics

“I join millions urging FIFA to demand Israel exclude settlement football teams or face suspension. #RedCardIsrael

#RedCardIsrael @ FIFA Congress

by Palestinian Campaign for the Academic and Cultural Boycott of Israel category: Cause

“I join millions urging FIFA to demand Israel exclude settlement football teams or face suspension. #RedCardIsrael

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#RedCardIsrael @ FIFA CongressFIFA, the world football governing body, will make a decision on Israeli football teams based in illegal settlements at their upcoming congress on May 10, 2017. This is our chance to ensure that Palestinian human rights are front and centre on their agenda!

More than one hundred sports and human rights associations representing millions of people across the globe have called on FIFA to demand the Israeli Football Association end its affiliation with settlement clubs, or face suspension from FIFA if it fails to do so.

As the pressure mounts on FIFA to respect its statutes, the Israeli government is enlisting its embassies to drop the issue of settlement clubs from the Congress’ agenda altogether. We can’t let that happen. Settlement clubs and human rights violations have no place in the beautiful game.

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Palestinian Campaign for the Academic and Cultural Boycott of Israel
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The Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) was initiated in 2004 to contribute to the struggle for Palestinian freedom, justice and equality. PACBI advocates for the boycott of Israeli academic and cultural institutions, given their deep and persistent complicity in Israel’s denial of Palestinian rights as stipulated in international law.

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Israel and ISIS Are Allies. There. We Said It.

Richard Silverstein
Fri, Apr 28, 2017

When you bomb an ally, you apologize. When you bomb an enemy, you don’t. What does that make ISIS to Israel?

'tacit' or not, it's still an alliance
‘tacit’ or not, it’s still an alliance

In the midst of complaining about the Islamist threat to Israel and the world, Bibi Netanyahu conveniently forgets that his own country enjoys a tacit alliance with the Islamic State (IS) in Syria.

It is an alliance of convenience to be sure and one that’s not boasted about by either party. But is not terribly different from one that Israel enjoys with its other Muslim allies like EgyptSaudi Arabia and the Gulf states.

“Bogie” Moshe Yaalon served as defence minister in the current Israeli government until he had a falling out with Netanyahu in May 2016. Now Yaalon plans to form his own party and run against his former boss. Unfortunately for him, he’s not polling well and doesn’t appear to be much of a political threat.

So Yaalon enjoys the position of having little to lose. He can speak more candidly than the average politician. In this context, he spoke at length on security matters at a public event in the northern Israeli city of Afula this past Saturday.

Yaalon’s confirmationThere is always much that I disagree with whenever I read Yaalon’s views. For example, while warning in this video about the danger of favouring too heavily one side over the other in Syria, he essentially justifies Israel’s interventionist approach. It has largely favoured Assad’s Islamist opponents. Nor do I much like, in another context, Yaalon’s choice of political allies – from Islamophobe blogger Pam Geller to Meir Kahane’s grandson.

But he did reveal Israel’s ties to IS in Syria. I’ve documented, along with other journalists, Israeli collaboration with al-Nusra, an affiliate of al-Qaeda. But no Israeli until now has admitted it has collaborated with IS as well.

Yaalon implicitly confirmed this in his statement:

“Within Syria there are many factions: the regime, Iran, the Russians, and even al-Qaeda and ISIS. In such circumstances, one must develop a responsible, carefully balanced policy by which you protect your own interests on the one hand, and on the other hand you don’t intervene. Because if Israel does intervene on behalf of one side, it will serve the interests of the other; which is why we’ve established red lines. Anyone who violates our sovereignty will immediately feel the full weight of our power. On most occasions, firing comes from regions under the control of the regime. But once the firing came from ISIS positions – and it immediately apologised.”

The attack he refers to was never reported in Israeli media. Either the information was placed under gag order or under military censorship. It was suppressed most certainly because both the firing by an Israeli Islamist ally on Israeli territory and IS’s apology would embarrass both Israel and the Islamists.What defines an ally?

Some critics claim that an IS apology doesn’t signify an alliance or serious collaboration between the Islamist group and Israel. To which I reply – when you bomb an ally you apologise. When you bomb an enemy – you don’t. What does that make IS to Israel?

Keep in mind, this is the same IS which beheaded a Jewish-American who had lived in Israel: Steven Sotloff. The same IS which raped Yazidi women and threw gay men off buildings. The same IS which has rampaged through the Middle East sowing havoc and rivers of blood wherever it goes. The same IS which Netanyahu routinely excoriates as being the root of all evil in the world. Like here, for example:

“Iran and the Islamic State want to destroy us, and a hatred for Jews is being directed towards the Jewish state today,” said Netanyahu, adding, “those who threaten to destroy us risk being destroyed themselves.”

It’s common knowledge that Israeli foreign policy going back to the days of Ben Gurion has been exceedingly opportunistic and amoral as exemplified in this infamous statement:”Were I to know that all German Jewish children could be rescued by transferring them to England and only half by transfer to Palestine, I would opt for the latter, because our concern is not only the personal interest of these children, but the historic interest of the Jewish people.”

So I suppose one shouldn’t be surprised at this new development. But still it does momentarily take one’s breath away to contemplate just how brutally cynical Israel’s motives and choices can often be.

Source: Middle East Eye

All 100 senators sign letter against U.N. actions to bring Israel to account

All 100 senators sign letter against U.N. actions to bring Israel to account

Anne Gearan reports in the Washington Post:

All 100 U.S. senators signed a letter Thursday asking U.N. Secretary General António Guterres to address what the lawmakers call entrenched bias against Israel at the world body.

Read Letter Here: https://www.docdroid.net/cJEsb3R/letter-from-all-100-us-senators-urging-un-to-end-anti-israel-agenda.pdf.html

The unanimous message notes that the United States is the largest contributor to the United Nations but does not threaten the withholding of U.S. dues. Still, it uses strong language to insist that the United Nations rectify what the senators said is unequal treatment of Israel on human rights and other grounds.

“Through words and actions, we urge you to ensure that Israel is treated neither better nor worse than any other U.N. member in good standing,” the letter said.

The letter, which will be released publicly Friday, was obtained by The Washington Post.

“As both the U.N.’s principal founding member and its largest contributor, the United States should insist on reform,” the letter read. “We are deeply committed to international leadership and to advancing respect for human rights. But continued targeting of Israel by the U.N. Human Rights Council and other U.N. entities is unacceptable.”

The senators asked Guterres, who assumed leadership of the world body in January, to seek such institutional changes as the removal of a standing agenda item for U.N. High Commissioner for Refugees sessions that has been used as a forum to denounce Israel. The senators also want a change to the rules for membership on the human rights panel to broaden participation beyond what U.S. officials have said is often a narrow and self-interested group of countries.

The unusual unanimity expands on the fierce denunciation of U.N. treatment of Israel mounted by Nikki Haley, the U.S. ambassador to the United Nations, this year. The letter praises Haley for that effort, which she has said is intended to show that the United States will not “put up with” the bashing of its close ally.

The United States has long been Israel’s chief defender at the United Nations, including regularly vetoing measures at the Security Council that were critical of Israel.

In December, the lame duck Obama administration chose to abstain on such a resolution, allowing it to pass. The measure addressed Jewish home building in the occupied West Bank, and the U.S. action was a sign of President Barack Obama’s deep frustration with what he saw as Israeli action that threatened an eventual peace deal.

The Trump administration opposes the measure and has been highly critical of the previous administration’s action. It cannot be quickly reversed, however.

The Senate letter reflects what the letter’s authors, Sens. Marco Rubio (R-Fla.) and Christopher A. Coons (D-Del.), said are encouraging signs that Guterres may be willing to change some U.N. procedures that Israel and the United States say amount to discrimination.

Guterres yanked and disavowed a U.N. report last month likening Israel’s treatment of Palestinians to apartheid. His spokesman said the report had been published without Guterres’s permission.

“If you continue to build on your recent action, we stand ready to work with you to eliminate the organization’s anti-Israel bias, and to fight anti-Semitism in all its forms,” the senators wrote.

On Sunday, Guterres told a pro-Israel audience that he cannot police all anti-Israel bias at the United Nations, but he said Israel should not be singled out for special scrutiny.

“A modern form of anti-Semitism is the denial of the right of the state of Israel to exist,” the news service JTA quoted Guterres as saying at a meeting of the World Jewish Congress. “As secretary general of the United Nations, I can say that the state of Israel needs to be treated as any other state, with exactly the same rules.”

“We’re glad every single senator decided to sign onto this letter,” Rubio spokesman Matt Wolking said. “That doesn’t happen often.”

The letter comes ahead of the first meeting between President Trump and Palestinian Authority President Mahmoud Abbas, who will visit the White House next week.

“Since it is rare for all 100 senators to agree on an issue, this letter sends a powerful bipartisan message to the U.N. that its anti-Israel bias must end,” said Marshall Wittmann, spokesman for the American Israel Public Affairs Committee.

 

 

Thousands Of Israelis Take To The Streets Calling For Palestinian Genocide:”Ignore Courts, Just Kill Palestinians all!

divorce-israel-peak-of-evil

Massive rallies and Facebook campaigns calling for Palestinian genocide are ignored by Western mainstream media and Facebook despite concerns and collaborations aimed at stopping “calls to violence”.Since last October, the Israeli government has accused Palestinians and their allies of “inciting violence” against Israelis, despite the fact that only 34 Israelis have died in that time frame compared to 230 Palestinians. The uptick in violence has been attributed to an internationally condemned Israeli encroachment of Palestinian lands in the contested West Bank.

Israeli government concern over recent violence has led them to arrest Palestinians for social media content that could potentially lead to crimes. So far, 145 Palestinians have been arrested this year for “pre-crime” via social media “incitement.” This practice eventually led to a collaboration between Facebook and the Israeli government, whose joint effort to curb social media “incitement” has led to the banning of several Facebook accounts of Palestinian journalists and news agencies.

However, social media, as well as mainstream Western media, have failed to condemn Israeli “incitement” against Palestinians, a practice that is surprisingly common considering the little to no attention it receives. Often these anti-Palestinian posts, pictures, and rallies are rife with calls for genocide, with cries of “Death to the whole Arab nation” and “Kill them all” surprisingly common.

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Even the Times of Israel ran an op-ed article about “When Genocide is Permissible” in reference to Israel’s treatment of Palestinians. Though the post was eventually taken down, it points to an all-too-common and dangerous mentality that social media, the Israeli government, and Western media “conveniently” ignore.

An Israeli news agency even put the then-suspected preferential treatment to the test and found that Facebook and the Israeli authorities treated calls for revenge from Palestinians and Israelis very differently.

Even massive rallies calling for Palestinian genocide have been ignored entirely by social media and the corporate press. Earlier this year in April, a massive anti-Palestinian rally took place in Tel Aviv where thousands called for the death of all Arabs. The rally was organized to support an Israeli soldier who killed an already-wounded Palestinian by shooting him execution-style in the head.

The soldier, Elor Azaria, was charged with manslaughter for the killing, which occurred deep within Palestinian sovereign territory in the city of Hebron. Hebron contains an illegal Jewish settlement, but despite its illegality is protected by Israeli Defense Forces (IDF) all the same. This has led to frequent clashes between Israelis and Palestinians in the area.

The Tel-Aviv rally was attended by an estimated 2,000 people and several Israeli pop icons entertained attendees including singer Maor Edri, Moshik Afia, and Amos Elgali, along with rapper Subliminal. Chants of “Elor [the soldier] is a hero” and calls to release the soldier were common. One woman was photographed holding a sign reading “Kill them all.”

A Jewish reporter at the scene remarked that it seemed “more like a celebration of murder than anything.” Despite the obvious animosity and incitement made evident at the rally, it isn’t difficult to imagine what the response would have been if this has been a pro-Palestinian rally calling for the deaths of Jews. The stark divide between what is permissible for Palestinians and what is permissible for Israelis should concern us all as the widespread bias of social media, the press, and many governments threaten to blind us from the realities of the Israeli-Palestinian conflict.

Falk & Tilley: Open Letter to UN Ambassador Nikki Haley on Our Report on Apartheid in Israel

Falk & Tilley: Open Letter to UN Ambassador Nikki Haley on Our Report on Apartheid in Israel

Falk & Tilley: Open Letter to UN Ambassador Nikki Haley on Our Report on Apartheid in Israel

[PHOTO: Ambassador Nikki Haley speaking at AIPAC convention, March 27, 2017. When she was Governor of South Carolina, Haley had been the first to sign into law anti-BDS legislation. See excerpts from her AIPAC speech below*]

By Richard Falk and Virginia Tilley, The Nation:

 Dear Madam Ambassador:

 We were deeply disappointed by your response to our report, Israeli Practices Toward the Palestinian People and the Question of Apartheid, and particularly your dismissal of it as “anti-Israeli propaganda” within hours of its release. The UN Economic and Social Commission for West Asia (ESCWA) invited us to undertake a fully researched scholarly study. Its principal purpose was to ascertain whether Israeli policies and practices imposed on the Palestinian people fall within the scope of the international-law definition of apartheid. We did our best to conduct the study with the care and rigor that is morally incumbent in such an important undertaking, and of course we welcome constructive criticism of the report’s method or analysis (which we also sought from several eminent scholars before its release). So far we have not received any information identifying the flaws you have found in the report or how it may have failed to comply with scholarly standards of rigor.

Instead, you have felt free to castigate the UN for commissioning the report and us for authoring it. You have launched defamatory attacks on all involved, designed to discredit and malign the messengers rather than clarify your criticisms of the message. Ad hominem attacks are usually the tactics of those so seized with political fervor as to abhor rational discussion. We suppose that you would not normally wish to give this impression of yourself and your staff, or to represent US diplomacy in such a light to the world. Yet your statements about our study, as reported in the media, certainly give this impression.

[The report is available here.]

We were especially troubled by the extraordinary pressure your office exerted on the UN secretary general, António Guterres, apparently inducing him first to order the report’s removal from the ESCWA website and then to accept the resignation of ESCWA’s distinguished and highly respected executive secretary, Rima Khalaf, which she submitted on principle rather than repudiate a report that she believed fulfilled scholarly standards, upheld the principles of the United Nations Charter and international law, and produced findings and recommendations vital for UN proceedings.

Instead of using this global forum to call for the critical debate about the report, you used the weight of your office to quash it. These strident denunciations convey a strong appearance of upholding an uncritical posture by the US government toward Israel, automatically and unconditionally sheltering Israel’s government from any criticism at the UN, whether deserved or not, from the perspective of international law. Such a posture diminishes the US’s reputation as a nation that upholds the values of truth, freedom, law, and justice, and that serves the world community as a regional and global leader. It also shifts the conversation away from crucial substantive concerns.

You fail to consider that Israeli leaders have themselves warned of the apartheid features of their policies. It may have been that the word “apartheid” alone was enough to trigger your response, a reaction undoubtedly abetted by Israel’s instantaneous denunciation of our report. In following Israel’s public lead, however, you fail to consider that Israeli leaders have themselves grasped and warned of the apartheid features of their policies for decades. The widely admired Yitzhak Rabin, twice Israel’s prime minister, once confided to a TV journalist, “I don’t think it’s possible to contain over a long term, if we don’t want to get to apartheid, a million and a half [more] Arabs inside a Jewish state.” Prime ministers Ehud Olmert and Ehud Barak both warned publicly that Israel was at risk of becoming an apartheid state and cautioned their constituencies about what would happen to Israel if the Palestinians realized this and launched an anti-apartheid struggle. Former Israeli attorney general Michael Ben-Yair has stated flatly, “we established an apartheid regime in the occupied territories.” These prominent Israelis were clear-headed observers of their own country’s policies as well as patriots, and it was their cautions, as much as any other source, that inspired ESCWA member states to consider that the possibility of an apartheid regime existing in this setting must be taken seriously and so commissioned the report now under attack.

It is therefore wholly inappropriate and wrong for you to charge that, simply by accepting this commission, we as authors were motivated by anti-Semitism. The reverse is true. To clarify this claim, we call your attention to two features of the report that we hope will lead you to reconsider your response.

It is wrong for you to charge that, simply by accepting this commission, we were motivated by anti-Semitism.

Firstly, the report carefully confines its working definition of apartheid to those provided in the 1973 Convention on the Suppression and Punishment of the International Crime of Apartheid and the 2002 Rome Statute of the International Criminal Court. It does not rely on definitions developed in polemics about the conflict or taken casually from online sources. As the 1973 Convention and the Rome Statute are part of the same body of law that protects Jews, as well as all people in the world, from discrimination, this authoritative definition should not be set aside. Any responsible critique must therefore engage with these legal definitions, and the larger body of international human-rights jurisprudence in which they are situated, so as to address the report for what it actually says rather than concocting a straw man that can be easily dismissed. We hope you will reconsider the report in this light.

Secondly, the member states of ESCWA requested that a study be commissioned to examine whether Israel’s apartheid policies encompassed the Palestinian people as a whole. This meant that, as authors, we were asked to consider Palestinians living in four geographic regions within four legal categories or “domains”: those living in the occupied territories, those resident in Jerusalem, those living as citizens within Israel, and those living in refugee camps or involuntary exile. For each domain, we found that Israeli policies and practices are, by law, internally discriminatory. But more importantly, we found that all four operate as one comprehensive system that is designed to dominate and oppress Palestinians in order to preserve Israel as a Jewish state. It is this whole system of domination, too long misinterpreted by treating Palestinians as situated in unrelated categories, that generates the regime of domination that conforms to the definition of apartheid in international law. Moreover, it is this system that has undermined, and will continue to undermine, the two-state solution to which the United States has committed its diplomatic prestige over the course of several prior presidencies. Appraising the viability of this diplomatic posture in light of findings in this report would, we propose, be crucial for the credibility of US foreign policy and should not be blocked by political considerations.

We hoped our report would give rise to discussion of all these issues. Especially, we hope that its findings will inspire a review of this question by authoritative legal bodies such as the International Court of Justice. We did not seek a shouting match. We therefore now respectfully ask, against this background, that our report be read in the spirit in which it was written, aiming for the safety, security, and peace of everyone who lives in territory currently under Israel’s control. As the report’s authors, this was our moral framework all along, and we still retain the hope that the serious questions at stake will not be buried beneath an avalanche of diversionary abuse of our motives and character. Charges of crimes against humanity should not be swept to one side out of deference to political bonds that tie the United States and Israel closely together, or for reasons of political expediency. Such machinations can only weaken international law and endanger us all.

Sincerely,

Richard Falk,
Professor of International Law Emeritus, Princeton University

Virginia Tilley,
Professor of Political Science, Southern Illinois University

*Excerpts from Haley’s speech March 27, 2017 at the AIPAC convention, as reported by the Times of Israel

“And this ridiculous report, the Falk report, came out. I don’t know who the guy is, or what he’s about, but he’s got serious problems,” said Haley, lightly horrified. “Goes and compares Israel to an apartheid state?”

“So for anyone that says you can’t get anything done at the UN, they need to know there’s a new sheriff in town.”

“The first thing we do is we call the secretary general, and say, ‘This [report] is absolutely ridiculous. You have to pull it.’ The secretary general immediately pulled the report, and then the director has now resigned.”